AKMĒ
A self-empowerment tool and social movement that inspires the growth of a better relationship with yourself.
Inspired by my own journey to loving myself, this brand was created as a manifestation of the lessons I’ve learned. Akmē was created with the intention of sharing the joy of self-love in a tangible way.
I was challenged to create a strategy that leverages the brand’s personality and purpose. Using research and analysis, I was able to position the brand amongst rising competitors.
Akmē’s name derives from the idea of the point at which someone or something is best, perfect, or most successful. This can be defined as your “best self” or your “highest self.”
Deliverables
Brand strategy and identity
Brand product—an affirmation card deck
Brand touchpoints—OOH advertising and social media
Welcome book for new employees
Brand-inspired magazine
Accolades
Social Responsibility Program
Applied Arts Student Awards
2022
Concept Development Program
Applied Arts Student Awards
2022
Brand Strategy
Positioning
To bring you closer to true happiness through tools that cultivate self-discovery and love.
Beliefs
You have the ability to reach true bliss through self-love. We could live in a happier, more peaceful world if we simply spread love.
Language
Comforting / Kind / Warm / Soft / Honest / Affirmative / Vulnerable / Intimate / Inspiring / Semi-formal / Positive
Jasmine Silang lives and works on the traditional territory of many nations including the Mazina'iga-ziibing Misi-zaagiwininiwag (Mississaugas of the Credit First Nation), the ᐊᓂᔑᓈᐯᒃ (Anishnaabeg), the ᐅᒋᑉᐧᐁ (ᒋᑉᐯᐧᐊ) (Chippewa), the Haudenosaunee and the Wendat peoples.
© 2023